University of the Arts London

For a number of years I was working as a lead designer at UAL. During that time we merged a domain with 6 stand-alone, sub-domains, created a unified IA, and launched a unified website for all 6 colleges under UAL.

After launch we continuously reviewed the new website and kept making iterative changes, to all elements, based on statistical analysis and usability research and findings.

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SoIndie

Digital  •  Website  •  Start-up  •  Music label