Information architecture & user journeys

Before the creation of the ual single website, the university digital offering consisted by a main domain occupied by central services and 6 subdomains, one for each college. During the IA drafting process, Webcredible were brought on board to help us test and validate the architecture and select user journeys.

The main domain and the subdomains had their own, unique architecture. As all information was fragmented, complicated user journeys arose, bouncing users back and forth between domains repeatedly. Perhaps the most challenging task in uniting the sites was the accommodation of internal organizational structures and the need to keep the site structure and journeys simple and straight forward.