Design direction stakeholder workshops

A series of design workshops and multiple stake holder consultations took place as part of the Visual Exploration, to define the over-all visual approach and college differentiation.

7 design workshops took place, facilitated by Pentagram and the UAL design team. As part of the design discovery phase we met with the six colleges and central services to understand their design requirements and sensibilities and get a steer towards their stylistic identities.

UAL mood & style

Early on during the process extensive interviews took place with key stakeholders, including staff and academics, to establish the university digital objectives.

The UAL objectives encompass all colleges and their objectives:
1. Attract prospective students
2. Become a bridge to the creative industries
3. Improve user experience
4. Be mobile first

Colour exploration
Image exploration
Moodcard

Central Saint Martins mood & style

Early on during the process extensive interviews took place with key stakeholders to establish the College's digital objectives.

Central Saint Martins key objectives:
1. Attract prospective students
2. Emphasise unique brand
3. Promote college
4. Enable promotion of CSM sub-brands

Keyword exploration
Colour exploration
Type exploration
Image exploration
Moodcard

London College of Fashion mood & style

Early on during the process extensive interviews took place with key stakeholders to establish the College's digital objectives.

London College of Fashion key objectives:
1. Attract prospective students
2. Emphasise industry position
3. Maximise recruitment of quality students
4. Display unique college identity

Keyword exploration
Colour exploration
Image exploration
Moodcard

next ual element

Website redevelopment planning & discovery

Planning  •  Discovery  •  Sign off process

next project

SoIndie

Digital  •  Website  •  Start-up  •  Music label