Oxford Policy Management

Oxford Policy Management's mission is to help low- and middle-income countries achieve growth and reduce poverty and disadvantage through public policy reform.

The organisation enables low- and middle-income governments to bring about lasting positive change using analytical and practical policy expertise.

Page templates

Home and Sub-topic landing page.

Blog landing page, Blog post, Publications landing page, Country landing page.

In-page filters

An in-page filtering system was designed to offer users the ability to narrow down content on specific site sections without the need of using the search page. This approach allows users to view content in a more targeted manner while keeping user journeys clearer.


The main navigation pattern is vertical, contains section links, and is fixed on the left hand side of the page.

When a section link is clicked on, the page link and its children appear at the centre of the browser.

For landing pages without second level children, such as Publications or Blog, the latest published content in that section become part of the navigation menu.

When the width of the browser drops under a certain width, the main left hand side navigation collapses to a burger menu icon to conserve space.

When the burger menu icon is clicked, it pushes the page content to reveal the menu section links.

Information architecture & User flows

When deciding how to structure the site, it became apparent the organisational goals were at odds with the user needs. After some in-depth user research and user testing of several ideas we succeeded in accommodating both ends of the spectrum through detailed page paths and extensive user flows.


As part of the project we developed 8 personas based on interviews and user profiling which informed the site structure, user flows, and user experience solutions.

next project

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