London College of Fashion landing page

When initially launching the unified UAL website, perhaps unavoidably, the page content structures were skewed towards business requirements rather than user needs. The need to convince 6 inter-competing colleges to come under an umbrella site led us to consult heavily with them on what types of content go where on the pages.

After an entire year of collecting user data we were able to demonstrate our initial assumptions on the negative impact this approach would have. Backed by a wealth of data we were able to argue successfully for a college landing page redesign.