London College of Communication landing page

When initially launching the unified UAL website, perhaps unavoidably, the page content structures were skewed towards business requirements rather than user needs. The need to convince 6 inter-competing colleges to come under an umbrella site led us to consult heavily with them on what types of content go where on the pages.

The user data collected over the period the old landing pages were live allowed us to demonstrate that even though the colleges were actively competing between them, the users were following exactly the same behaviour patterns irrespective to college.