Central Saint Martins landing page

When initially launching the unified UAL website, perhaps unavoidably, the page content structures were skewed towards business requirements rather than user needs. The need to convince 6 inter-competing colleges to come under an umbrella site led us to consult heavily with them on what types of content go where on the pages.

Having proven through data the consistency of user behaviour across the site enabled us to successfully argue for and then design more consistent page layouts between the colleges.