Camberwell, Chelsea & Wimbledon landing pages

When initially launching the unified UAL website, perhaps unavoidably, the page content structures were skewed towards business requirements rather than user needs. The need to convince 6 inter-competing colleges to come under an umbrella site led us to consult heavily with them on what types of content go where on the pages.

Following the landing page redesigns we closely monitored user behaviour to verify the success of the new layouts.